Utilizing Firm-Hosted Online Communities in Software Product Business: A Dimensional View
نویسندگان
چکیده
This paper focuses on Firm-Hosted Online Communities (FOC) communities that are hosted by organizations for commercial purposes. The purpose of this paper is twofold. Firstly, we will examine examples of existing FOCs in order to develop a broader view of how FOCs have been utilized in product business. This work results with a dimensional view illustrating some discovered opportunities with FOCs in firms’ commercial product-related activities. Secondly, we will make an attempt to increase our opportunities to exchange FOC-related ideas with the research community and with companies by introducing a recently established research project focusing on the challenges and opportunities with FOCs.
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